Search engine marketing and optimization tips
1. Find keywords for your site that match your sites content and have the highest number of daily searches and lowest competition. To do this you can use an online company
NicheBot (My personal favorite) or
Wordtracker, or you can use Web CEO
Another thing to remember about key words is that the longer the phrase, the more specific it is and the less competition there is.
2. Use a domain name that incorporates your keywords. eg: this pages keyword (or key phrase) is Search Engine Marketing and the domain name is http://driskillfan.tripod.com/search_engine_marketing. It could also be http://www.search-engine-marketing.com etc.
Failing that, try using keywords in folder and file names of your site's file system on the server
3. The title tag in the head area should be first and should contain your keyword or key phrase.As you can see by the heading on this page ie
Search engine marketing | Search engine optimization which comes up in the blue bar right at the top of the browser window.
When using a web designing program you sometimes need to open the pages up in WordPad and manually make sure your title is first.
If you need to learn more about html web design then here is a very good place to start
YENZA
4. Place your main keyword or phrase first in the meta keywords tag.
Make sure all your keywords are relevant to your page content.
No need to stuff this with too many words. Here less is more and those search engines which do use the keywords meta tag will see your page as more relevant if your keywords are focused around your headings (H tags), page title, url and content. Most of the major search engines don't attach too much importance to this tag so it doesn't make sense to get penalised by abusing it. There are however some search engines that still use it - like ananzi.co.za in South Africa.
5. Place your main keyword or phrase first in the meta description tag
6. Place your keywords or phrase first in the headings of your page. These are the H tags in whatever size H1 to H6. Some WYSIWYG web builder programs neglect to use these tags so learn some simple HTML and put them in correctly. Use your key words as often as possible without making it look too obvious and silly.
7. Repeat your keywords as often as possible in the body of your web pages but keep it relevant and don't over use them. While search engines rate you higher for using them often they will also penalise you for too many repititions close together and all your search engine marketing efforts will go down the tubes. Where exactly these tubes are is still a mystery to me. Search engine marketing can be a tricky thing to master so get help by buying books and using software that analyses your pages and tells you what's up with your pages.
Put your keywords in the beginning, middle and end of your pages and optimize each page of your website for maximum effect. You never know where your customers are going to come in. As you can see on this page I have written a short sentence at the end of the page.
Your friend in Search Engine Marketing. This statement is true despite the fact that you now know the motive for it. I would never have thought of it though if Web CEO hadn't suggested that I put my keyword at the end of my page.
7B. LATENT SEMANTIC INDEXING This is where you would incorporate as many words as possible into the text of your page that are directly related to your key word (Keyword). Google sees every related word as increasing the relevance of your site. In my opinion this is absolutely brilliant and a welcome modification to thier search algorithms. SPAMMERS GOODBYE.
8. In summary I would say that simply by creating your site with these points in mind and being as on target with meaningfull content is a good start to search engine marketing.
LASTLY but definitely not least (This is where the relevance, helpfullness or uniqueness of your content comes in) is to find link partners. The best is to find quality high ranking sites to link to yours and for you to link to. Search engines regard the number of high quality links coming in to your site as a good indicator of its relevance and will rank you higher for it. If you need to find link partners for your site then try Web CEO. It really is a total Search Engine Marketing software solution.
Here is another good place to start searching for backlinks.
